部分企业采取强制措施要求员工在个人微信朋友圈发布公司宣传信息,并对未按要求发布的员工进行经济处罚1。这些规定不仅涵盖发布内容,还包括要求员工统一修改微信昵称为"公司+员工英文名+业务"等形式,以及要求员工之间相互点赞1。员工若拒绝配合或漏发信息,将面临罚款、降职或降薪等处罚,其中漏发一条朋友圈被扣100元的情况时有发生1。
法律专家指出,此类做法可能侵犯员工的隐私权1。若企业强制要求员工在下班后或休息休假期间定时定量发布朋友圈,且该要求达到明显占用休息时间的程度,员工有权主张加班费1。上海市第一中级人民法院审结的一起案件中,判决一家餐饮公司的强制发朋友圈要求对员工不合理,判赔员工工资差额和绩效1万余元1。
Some enterprises have begun requiring their staff to post company promotional content on personal WeChat Moments, with penalties imposed for non-compliance.1 Employees who refuse or miss posting deadlines face fines or demotion, with some companies deducting 100 yuan for each missed post.1 In certain cases, firms have mandated that workers uniformly change their WeChat nicknames to a standardized format combining the company name, employee English name, and business line, while also requiring mutual likes among colleagues.1
Legal experts have raised serious concerns about these practices. Such mandatory posting requirements may infringe on employees' privacy rights, and if companies demand that staff post content during off-hours or rest days at fixed times and quantities to a degree that significantly encroaches on rest periods, workers have the legal right to claim compensation for overtime work.1 The Shanghai No. 1 Intermediate People's Court ruled on a case involving a restaurant company that had demoted and reduced the salary of an employee for failing to post on WeChat Moments.1 The court determined the company's forced posting requirement was unreasonable and ordered the company to compensate the employee with over 10,000 yuan in back wages and performance bonuses.1
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