市场监管总局近日公布一批旅游行业不正当竞争典型案件，涉及多家酒店的虚假宣传行为1。连云港九九城市酒店因展示的房型配图与实际不一致、虚假承诺被罚款2万元1。该酒店在线上平台宣传"有窗/可开窗"房间，但消费者到店后却被告知只能安排无窗房间1，侵犯了消费者的知情权1。
此外，海南文昌温德姆至尊豪廷大酒店因未取得五星级酒店官方认证资质却自称为五星级酒店被罚款3000元1。根据相关规定，酒店星级评定由文旅部门行业统一官方认定，未参与评定的酒店仅可客观描述设施对标标准，不得直接使用"五星级酒店"字样1。
监管部门指出，线上预订已成为游客选择酒店的主要渠道，平台展示的房型图片和设施标注是消费者作出消费决策的重要依据1，酒店的虚假宣传行为直接损害了消费者权益。
China's market regulator has disclosed a series of unfair competition violations in the tourism industry, highlighting deceptive practices that harm travelers' booking decisions.1
The State Administration for Market Regulation revealed that Lianyungang Jiujiu City Hotel displayed room images inconsistent with the actual accommodations provided to guests.1 Customers who booked rooms advertised as featuring windows or operable windows were instead assigned windowless rooms upon arrival.1 The hotel was fined 20,000 yuan for this false advertising and misrepresentation.1 Similarly, Wenchang Wyndham Grand Zhonghao Hotel in Hainan claimed to be a five-star hotel despite never obtaining official five-star certification from national tourism authorities.1 The property was penalized 3,000 yuan for this violation.1
Regulators emphasized that such conduct infringes on consumers' right to informed decision-making, particularly as online booking has become the primary channel through which travelers select hotels.1 The photographs and facility descriptions displayed on reservation platforms significantly influence consumers' purchasing choices.1 Hotel star ratings represent official credentials issued by cultural and tourism departments, and only properties that have undergone formal evaluation may use the "five-star hotel" designation; those that have not participated in the rating process may only objectively describe their facilities against established standards without claiming such official classifications.1
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