横店影视城今年暑期推出了面向散客的短剧拍摄体验项目，参与者只需支付388元，就可在专业团队指导下参演一部3分钟的短剧作品，体验当主演的感受。1该项目包含服化道、导演、摄影、后期等全套专业团队服务，体验时长约40分钟。18月该项目已接待2000多人，市场反响火热。1
这一创新举措代表了横店文旅业态的升级转变。1项目负责人张金泉表示，"想靠这个项目赚很多钱是比较困难的"，项目本身不以赚钱为目标，而是作为整个横店旅游产业的引子，通过吸引游客参与来驱动景区住宿、餐饮等消费链条。1为了支撑项目的持续运营，团队已打磨完成20余个成品剧本，涵盖清宫宫廷、民国风情、民间传奇等多个品类，并正在创作亲子类和老年人题材剧本，同时计划扩充七八十名专业影视创作人才。1
Hengdian Film and Television City has unveiled a short-drama filming experience program targeting individual visitors this summer, priced at 388 yuan per participant 1. Under the guidance of professional teams, guests can star in a three-minute short drama production, experiencing what it feels like to be a lead actor 1. The shooting session lasts approximately 40 minutes and includes full professional support covering costume and makeup design, direction, cinematography, and post-production 1.
The program has proven remarkably popular, attracting over 2,000 participants in August 1. However, project leadership has clarified realistic expectations about profitability. Zhang Jinquan stated that "making substantial profits from this project would be quite difficult," emphasizing that the initiative is not primarily revenue-focused but rather serves as a catalyst to drive the broader tourism ecosystem at Hengdian, expanding consumer spending across accommodations, dining, and other services 1. This shift reflects the scenic area's strategic pivot from passive sightseeing to active participation-based experiences.
The creative foundation supporting this expansion is substantial. Lü Hongxia has completed over 20 finished scripts spanning diverse genres including Qing Dynasty court dramas, Republican-era narratives, and folk legends, with additional projects underway covering family-oriented and elderly-focused themes 1. The team plans to recruit 70 to 80 professional film and television production talents to accommodate growth 1.
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