大模型厂商纷纷入驻天猫，Token订阅服务向电商平台扩展

国内多家大模型厂商正在将订阅服务拓展至传统电商渠道。1智谱于9月2日正式入驻天猫，开设"智谱旗舰店"，上架基于GLM-5.3模型的GLM Coding Plan订阅套餐。1同时，Kimi、MiniMax、阶跃星辰等厂商也在与天猫接洽中，未来将陆续入驻开设官方旗舰店。1

天猫于9月3日上线了Token充值中心，首批接入阿里云、智谱、Kimi、MiniMax、DeepSeek等五家国产大模型厂商。1其中，阿里云和智谱已建立品牌官方旗舰店模式，其余三家目前采用代理合作模式。1这标志着大模型订阅服务正从厂商官网等自有渠道向传统电商消费场景扩展。1

Several domestic large language model developers are establishing official flagship stores on Alibaba's Tmall e-commerce platform to sell token subscription packages, marking an expansion of AI service distribution from proprietary channels to mainstream retail platforms.1

Zhipu became the first to move, officially opening a "Zhipu Flagship Store" on Tmall on September 2, offering GLM Coding Plan subscription packages based on the GLM-5.3 model.1 Tmall launched its Token Recharge Center on September 3, initially onboarding five domestic AI model providers: Alibaba Cloud, Zhipu, Kimi, MiniMax, and DeepSeek.1 Among these, Alibaba Cloud and Zhipu operate as brand-authorized flagship stores, while the other three currently operate through agency arrangements.1

Additional developers including Kimi, MiniMax, and Stepfun are in discussions with Tmall and are expected to establish their own official flagship stores on the platform.1 Previously, AI model makers primarily relied on their own websites and channels to distribute subscription services.1