英国民调公司JL Partners因涉嫌为改革英国党秘密委托民调但未披露客户身份，已遭英国民调委员会和市场研究学会启动调查1。该公司未公开披露三份民调由改革英国党委托1，违反了英国民调委员会明确要求公布民调客户身份的规则1。JL Partners联合创始人詹姆斯·约翰逊承认公司进行了"非正式的规则弯曲"1。
这些未披露的民调涉及选举法合规问题。一位非英国注册选民的美国父亲向改革英国党捐赠超过3万英镑用于资助民调1。改革英国党党领奈杰尔·法拉奇被录像显示称该民调"amazing"并提供了"bang for buck"1。第一份民调于1月进行，第二份于4月发布，第三份于6月发布1，其结果随后登上《泰晤士报》和《每日电讯报》头版1。
改革英国党党内两名高级官员因被曝策划规避选举法而被暂停职务，分别为政策主管詹姆斯·奥尔和顾问丹·朱克斯1。
British polling company JL Partners faces formal investigations by industry regulators over undisclosed polling work conducted for Reform UK, with the party's leadership implicated in funding arrangements that may breach electoral law. The UK Polling Council and the Market Research Society have both initiated inquiries into the firm's conduct following revelations that three polls commissioned by Reform UK were not publicly attributed to the party as their client.1
The controversy centres on polling funded through a donation exceeding £30,000 from the non-UK-resident American father of a Reform UK supporter, with party leader Nigel Farage captured on video praising the research as "amazing" and offering "bang for buck."1 JL Partners co-founder James Johnson has acknowledged the company engaged in "informal rule-bending," with the first poll conducted in January, a second released in April, and a third in June.1 The polling results subsequently appeared on the front pages of The Times and The Daily Telegraph.1 The UK Polling Council's rules explicitly require pollsters to disclose client identities, a requirement the firm failed to meet in these instances.1
Two senior party officials have been suspended from their positions following the disclosures: James O'All, the party's policy director, and adviser Dan Jukes, both implicated in efforts to circumvent electoral law.1
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