研究机构Productrise近日发布追踪研究报告，对Google AI Mode与传统搜索中的商品价格进行了对标。1该研究历时23天，自2026年8月9日至8月31日，覆盖超过200万条商品列表和超过10万个搜索结果页面，范围涉及美国和英国。1
研究的核心发现显示，当同一商品同时出现在两种搜索方式中时，AI Mode显示的价格平均高出21.6%。1从所有商品的中位数对比来看，AI Mode的中位价格为149美元，传统搜索则为100美元，差异达49%。1在38.1%的匹配商品中存在价格差异，其中68.4%的情况下AI Mode的报价更高。1
此外，两种搜索方式在商品展现上也存在显著差异。1AI Mode平均仅显示3.9种商品，而传统搜索则显示27.8种，两种方式的商品重叠率仅为1.28%。1在价格差异的匹配商品中，49.6%来自不同的主要卖家。1当AI Mode中的商品价格相对较便宜时，中位差异为-7.8%；而当更贵时则为+22.2%。1
Research firm Productrise conducted a 23-day tracking study from August 9 to August 31, 2026, analyzing over 2 million product listings and more than 100,000 search result pages to compare pricing between Google's AI Mode and traditional search across the United States and United Kingdom 1. The investigation revealed a significant price disparity: when identical products appeared in both search methods, AI Mode displayed them at prices averaging 21.6% higher than traditional search 1.
Beyond the price difference on matching items, the research uncovered substantial structural differences between the two search formats 1. AI Mode showed only 3.9 products on average compared to 27.8 in traditional search, with merely 1.28% overlap between the product listings in each method 1. Among the products that did appear in both search types, 38.1% carried different prices, and in 68.4% of those cases, AI Mode featured the higher price 1. Additionally, 49.6% of matching products were sold by different primary sellers across the two search modes 1. When AI Mode did offer lower prices, the median difference was 7.8% below traditional search, but when prices were higher, the median premium reached 22.2% 1. The median product price in AI Mode stood at $149 compared to $100 in traditional search, representing a 49% difference overall 1.
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