美国网球公开赛邀请了大量网红和内容创作者参与赛事1，其中获得授权的创作者数量较前一年翻倍增加2。这些受邀人士在比赛进行中录制视频、使用闪光灯和环形灯拍照，对运动员造成了干扰2，引发了关于网球观赛礼仪的广泛讨论1。主审Kader Nouni曾因网红在比赛中间录制视频而对其进行告诫2。
对于这一做法，职业选手立场不一。大坂直美指出："当时有人在喊叫之类的，你能听得很清楚。"2而2023年冠军Coco Gauff建议品牌邀请的网红应该有礼仪标识2。美国网球协会发言人Brendan McIntyre为此辩护，认为"接触新观众对网球运动和美国网球公开赛的增长至关重要"2。
为应对这一状况，赛事方面采取了多项措施。大屏幕开始显示"请避免使用闪光灯和其他照明"的提示信息2，而创作者Madison Appel则在TikTok和Instagram上发布了网球比赛观看礼仪提示2。
The US Open has come under scrutiny for inviting 100 content creators and influencers to the tournament, with their on-court behavior sparking widespread discussion about proper tennis decorum.12 The number of authorized influencers and content creators has doubled compared to the previous year.2 During matches, these creators have been recording videos, using flash photography and ring lights to capture content, disrupting players' concentration.2 Match supervisor Kader Nouni has intervened on multiple occasions, warning influencers against filming during active play.2
The US Tennis Association has defended the initiative, with spokesperson Brendan McIntyre stating that engaging new audiences is crucial for the sport's growth and the tournament's expansion.2 However, professional players have expressed mixed reactions. Naomi Osaka observed that "there was a moment where there was people shouting and stuff. You could hear it quite clearly."2 Coco Gauff, the 2023 champion, has suggested that influencers invited by brands should wear etiquette identification markers.2 In response to the disruptions, the venue's large screens have begun displaying reminders to avoid using flash photography and other lighting equipment.2 Additionally, TikTok creator Madison Appel has shared spectator etiquette tips across social media platforms to educate attendees on proper tournament conduct.2
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