9月4日，小米集团总裁卢伟冰在IFA 2026发布会后与媒体对话，就存储价格波动问题表达了小米的态度。1卢伟冰表示，无论价格上涨还是下跌，小米的核心原则是不能简单地将成本压力转移给用户，而是必须通过产品优化来实现物超所值。1他指出，"产品要卖贵了，怎么让用户感受到物超所值才是关键"。1
卢伟冰以K100 Pro系列为例说明这一策略的实施效果。1他表示，这款产品在成本上升的环境下，小米反而不断做加法进行产品升级，使其表现超出了自己和市场的预期。1
此外，卢伟冰还公布了小米后续产品的发布计划：小米18 Fold将于9月7日发布，小米18 Pro系列将在9月末推出。1
On September 4, Xiaomi Group President Lu Weibing discussed storage pricing challenges during a media dialogue following the company's IFA 2026 launch event 1. Rather than transferring rising costs directly to consumers, Lu emphasized that Xiaomi's strategy centers on delivering greater value through enhanced products 1.
"Whether prices rise or fall, we must keep moving forward," Lu stated 1. "But after our analysis, we've reached a simple conclusion: we cannot simply shift costs to consumers—we must make our products better" 1. He illustrated this approach with the K100 Pro series, explaining that "when a product becomes more expensive, the key is letting users feel they're getting exceptional value" 1. Despite increased production costs, the company continued to add features and improvements to the K100 Pro lineup, which Lu noted has exceeded both his expectations and those of many others 1.
Separately, Lu previewed upcoming product releases, confirming that the Xiaomi 18 Fold will launch on September 7, while the Xiaomi 18 Pro series is scheduled for the end of September 1.
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