四川马尔康市凭借其在红军长征中的重要地位，正在通过挖掘红色文化资源推动地方发展。1935年7月，毛泽东、朱德、周恩来等中央领导人在卓克基土司官寨驻留一周，召开了"卓克基会议"1。依托这一历史遗迹和其他红色文化资源，当地发展红色旅游，并将其与藏族传统文化相结合，逐步形成新的产业格局。
村民的参与成为这一转变的关键驱动力。村民泽朗斯玛自2006年起经营民宿，并于2022年进行重新改造，目前拥有18间客房1。在非遗文化传承方面，村民三郎罗尔伍用时三年完成了长达16米的唐卡长卷《红军长征在阿坝》1。通过开办民宿、非遗技艺体验等方式，村民直接参与到旅游业中，收入明显增加。
发展成效逐步显现。卓克基土司官寨作为重点景区，今年以来接待游客超过16万人次，实现门票收入120余万元1。从全市范围看，2025年马尔康市累计接待游客206.03万人次，实现旅游收入16.46亿元，其中红色旅游消费的占比持续上升1。
Maerkang City in Sichuan has transformed itself as a crucial "northern station" of the Red Army's Long March by leveraging its rich revolutionary heritage to fuel tourism development. The city strategically integrates red cultural landmarks with traditional Tibetan cultural elements, creating economic opportunities that have substantially improved villagers' livelihoods.1
The historical foundation for this revival traces to July 1935, when leaders including Mao Zedong, Zhu De, and Zhou Enlai stayed for a week at the Zhuokeji Soil Magistrate's Official Residence and convened the historic "Zhuokeji Conference".1 Today, this heritage site stands as a centerpiece for cultural tourism. In 2025, the Zhuokeji Soil Magistrate's Official Residence welcomed over 160,000 visitors and generated more than 1.2 million yuan in ticket revenue.1
The broader tourism sector in Maerkang City has expanded significantly, with the city receiving a cumulative 2.0603 million visitors in 2025 and generating 1.646 billion yuan in total tourism revenue.1 Local residents have become active participants in this economic growth through diverse entrepreneurial ventures. Villagers operate guesthouses and offer non-heritage craft experiences, with many witnessing marked income increases.1 Notable examples include Zelang Sima, who has managed a guesthouse since 2006 and completed a comprehensive renovation in 2022, now operating eighteen guest rooms.1 Additionally, Sanlang Luoerwo completed a 16-meter-long thangka scroll titled "The Red Army's Long March in Aba" three years prior.1
评论
还没有评论，欢迎留下第一条。