Progressive Insurance与克利夫兰的新WNBA球队达成赞助协议,成为WNBA历史上首次同时购下球衣两个广告位置的赞助商 [1]。这两个位置分别位于球衣左上角和胸前号码下方 [1]。
总部位于克利夫兰的Progressive是这家新球队的主要赞助伙伴 [1]。Progressive首席营销官Mari Pumarejo表示:"once we heard that the WNBA was going to bring a team to Cleveland, it was a good fit for us" [1]。
克利夫兰WNBA球队于2025年6月30日获得扩展特许权 [1],计划于2028年5月进行首场比赛 [1]。球队名称预计在未来数月内宣布 [1]。目前该队已有9000张季票订金 [1]。
Progressive首席执行官Tricia Griffith也是克利夫兰女足队Astra的投资者 [1]。此外,Progressive自2008年以来一直是克利夫兰棒球场的冠名权协议方 [1]。
Progressive Insurance has signed a sponsorship agreement with Cleveland's incoming WNBA franchise, marking the first time in league history that a single sponsor has purchased both available jersey patch positions [1]. The Cleveland-based insurance company will place advertisements on the left shoulder and below the chest number of the team's uniforms [1].
Cleveland received its WNBA expansion franchise on June 30, 2025 [1], with the team scheduled to play its inaugural game in May 2028 [1]. The franchise has already accumulated 9,000 season ticket deposits [1], and the team name is expected to be announced within the coming months [1].
Progressive Chief Marketing Officer Mari Pumarejo commented on the partnership, stating that "once we heard that the WNBA was going to bring a team to Cleveland, it was a good fit for us" [1]. The company's commitment to the city extends beyond professional basketball—Progressive CEO Tricia Griffith is an investor in Astra, Cleveland's women's soccer team [1]. Progressive has maintained the naming rights agreement for Cleveland's baseball stadium since 2008 [1].