英国百货连锁店约翰·刘易斯正在推出一档名为《Gift List》的YouTube视频播客，以提高其产品在AI搜索结果中的可见性1。该节目由电视主持人安吉拉·斯坎隆主持，首期嘉宾为广播人路易斯·塞罗克斯1。公司计划在圣诞节前推出6集，如果反响良好将制作更多内容1。
这一举措反映了零售商面临的新挑战。约翰·刘易斯首席执行官彼得·鲁斯指出，通过ChatGPT和Gemini等大语言模型搜索产品的客户比例已从一年前的0.3%上升至2.5%，且呈指数级增长1。鲁斯表示，AI模型倾向于优先考虑第三方建议和实时内容，促使零售商调整营销策略以适应消费者行为的变化1。鲁斯已于本周末离职，其任期接近三年1。
British department store chain John Lewis is launching a YouTube video podcast titled "Gift List" to enhance its product visibility in artificial intelligence search rankings 1. The initiative reflects a broader shift in retail strategy as consumers increasingly rely on large language models such as ChatGPT and Gemini to search for products rather than traditional search engines 1.
The show will be hosted by television presenter Angela Scanlon and will feature guests including broadcaster Louis Theroux 1. John Lewis plans to release six episodes ahead of Christmas, with plans to produce additional content if the initial run performs well 1. According to CEO Peter Russ, customer usage of AI search to find products has surged from just 0.3 percent a year ago to 2.5 percent currently, with growth continuing at an exponential rate 1. Russ noted that AI models tend to prioritize third-party recommendations and real-time content when ranking results 1. Russ is departing from his role after nearly three years with the company 1.
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