深圳一位市民在发现邻居家起火后拨打119报警，消防部门通过短信链接要求其上传现场视频2。该市民点击链接时遭遇手机浏览器开屏广告干扰，在关闭广告的过程中误退出浏览器，最终耽搁约半分钟才完成视频上传1。深圳市消防救援局指挥中心9月2日晚回应称，视频上传仅为辅助掌握情况，消防救援力量随令而动，上传视频并不影响出警进度1。
消防部门进一步确认，该开屏广告来自个人手机浏览器App发布，与消防发送的短信链接没有直接关联1。此事反映的开屏广告问题由来已久，工信部曾在2021年对App开屏弹窗进行整治，截至7月有68家头部企业完成整改，用户投诉举报数量环比下降50%1。到2023年，工信部进一步规定不得利用高灵敏度"摇一摇"等容易造成误触发的方式诱导用户操作1。
A Shenzhen resident discovered a neighbor's house fire and dialed 119 to report the emergency 2. The fire department sent a text message link requesting the citizen to upload video footage from the scene 2. Upon clicking the link provided by the fire department, the resident encountered a full-screen advertisement on her mobile browser 12. During the process of dismissing the ad, she accidentally closed the browser on her first attempt; only on the second try did she successfully skip the advertisement and complete the video upload 1. The entire sequence consumed approximately half a minute 1.
The Shenzhen Municipal Fire and Rescue Bureau's Command Center responded on the evening of September 2nd, stating that "rescue forces mobilize immediately upon orders, and uploading scene video serves only to assist in understanding the situation and does not delay emergency response" 2. The fire department further clarified that the full-screen advertisement originated from the personal mobile browser application and bore no direct connection to the SMS link sent by the fire department 1. According to the bureau, video uploads function only as auxiliary information for tactical assessment and do not affect dispatch timing 1.
The incident has drawn public attention to persistent problems with mobile app splash-screen advertisements. In 2021, China's Ministry of Industry and Information Technology launched a rectification campaign targeting full-screen pop-ups, with 68 major enterprises completing reforms by July, reducing user complaints and reports by 50% 1. In 2023, the ministry issued further regulations prohibiting the use of highly sensitive "shake" gestures and other easily triggered methods to induce user interaction 1.
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