距离中秋节还有20多天，成都多家宠物店已经在8月中旬启动了宠物月饼预售1。商家用鸭肉、牛肝、兔肉、鸡心、牛肉、三文鱼等肉类，以及土豆、山药、南瓜等蔬菜制作成月饼礼盒1。贝安姐妹宠物鲜食目前已预售超过300套月饼礼盒，预计中秋期间销售将超600套、共2400颗月饼，单盒礼盒售价68元、包含4颗1。
这股宠物月饼热潮带动了整体销量增长。GoFine鲜宠粮预计销量较去年增长约30%，去年仅售出近100单，今年咨询客户数量明显增加1。宠物月饼的消费群体跨越年龄段，从20多岁的年轻人到三四十岁的家庭客群，再到60岁左右的老年顾客都有参与1。宠物月饼已成为年轻人和中老年消费者的节日消费品，进入走亲访友和朋友聚会等社交场景，部分企业还采购宠物粽子作为员工福利1。
Pet shops across Chengdu have launched presales for specialized mooncakes weeks ahead of the Mid-Autumn Festival, capitalizing on growing consumer demand for festive pet treats.1 With over 20 days remaining until the holiday, retailers began taking advance orders in mid-August, signaling strong early interest in the seasonal product.1
One retailer, Beian Sisters Pet Fresh Food, has already presold over 300 mooncake gift boxes, with projections for total sales exceeding 600 units—representing approximately 2,400 individual mooncakes—by the Mid-Autumn season.1 The gift boxes are priced at 68 yuan per unit, containing four mooncakes each.1 GoFine Fresh Pet Food anticipates sales growth of roughly 30 percent compared to the previous year, a marked increase from last year's approximately 100 orders as customer inquiries have surged noticeably.1
Pet mooncakes combine premium protein sources including duck meat, beef liver, rabbit meat, chicken heart, beef, and salmon, alongside vegetables such as potatoes, yams, and pumpkin.1 The products have transcended traditional pet care to become lifestyle commodities and social gifts, attracting consumers spanning multiple demographics—young adults in their twenties, families in their thirties and forties, and elderly customers around sixty years old.1 Pet mooncakes now feature prominently in visiting friends, gatherings, and workplace settings, with some companies even purchasing pet zongzi dumplings as employee benefits.1
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