中国消费者协会于9月3日发布净水器消费提示，指出净水器"下乡、进社区"活动中针对老年消费者的虚假宣传和高价推销问题日益突出1。经营者通过赠送礼品、制造健康焦虑等手段诱导老年人高价购买产品，且存在流动性强、售后失联等现象1。
常见的欺诈套路包括以"免费赠送礼品""健康科普"等名义吸引老年消费者、利用水质电解实验制造饮水恐慌、夸大宣称产品具有"调理身体""改善慢性病"等治疗功效1。部分产品被标价数千元甚至上万元，通过"下乡惠民""限时优惠"等话术诱导购买1。根据数据统计，2026年前7个月投诉量已超过2024年全年水平，7月份单月投诉量较1月份增长40.17%1。
中消协提醒消费者警惕会销陷阱、认准正规渠道、理性按需选购1。消费者可根据《中华人民共和国消费者权益保护法》第五十五条规定，要求经营者退还货款并主张购买价款三倍的惩罚性赔偿1。遭遇消费欺诈可拨打消协投诉热线或通过全国消协智慧315投诉平台进行投诉1。
The China Consumer Association issued a consumer alert on September 3, 2026, regarding deceptive practices in the water purifier market, particularly targeting elderly consumers through aggressive sales tactics in rural areas and residential communities.1 The association highlighted that false health claims, gift incentives, and high-pressure sales have become widespread problems in this sector.1
Complaints have surged dramatically, with the volume in the first seven months of 2026 already exceeding the total for the entire year of 2024, and single-month complaints in July rising 40.17% compared to January.1 Common deceptive tactics identified by the association include offering free gifts and conducting misleading "health education" seminars to attract elderly consumers, using water quality electrolysis demonstrations to create unnecessary health anxiety, and falsely claiming that products can treat chronic illnesses or improve overall health conditions.1 Some retailers price these devices at thousands or even tens of thousands of yuan, employing promotional language such as "rural benefits" and "limited-time discounts" to pressure consumers into purchasing.1
The consumer association advised shoppers to remain vigilant against such sales schemes, purchase only through authorized channels, and make purchasing decisions based on genuine needs rather than emotional manipulation.1 Under Article 55 of the Consumer Protection Law of the People's Republic of China, consumers who have been deceived are entitled to demand a full refund plus three times the purchase price as punitive damages.1 Those seeking recourse can file complaints through the consumer association hotline or the national consumer complaint platform.1
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