昆士兰州负责2032年奥运会基础设施的政府机构GIICA申请保护"布里斯班体育场"名称的商标遭澳大利亚知识产权局驳回1。知识产权局认定该名称过于描述性，不符合商标保护条件，理由是"Brisbane"指代城市，"stadium"指代体育设施，合起来描述性过强1。GIICA收到驳回通知后获得的截止日期为8月23日，该期限已于上周过期1。
GIICA原计划通过这一商标申请让维多利亚公园体育场永久使用"布里斯班体育场"名称，以此拒绝商业冠名权安排1。这一策略有别于昆士兰其他体育场所的做法，例如Lang Park最终被改名为Suncorp Stadium1。昆士兰大学商标专家John Swinson表示，GIICA目前持有的占位符logo商标不足以保护"布里斯班体育场"名称本身1。Swinson指出，只有通过长期使用才可能获得商标保护，但这对一个新体育场而言无法实现1。副总理Jarrod Bleijie尚未对政府是否接受永久命名建议或考虑出售冠名权做出回应1。
Queensland's infrastructure agency overseeing preparations for the 2032 Olympics has suffered a setback after Australia's intellectual property regulator rejected its trademark application for "Brisbane Stadium."1 IP Australia determined that the proposed name was too descriptive to qualify for trademark protection, as "Brisbane" refers to the city and "stadium" denotes a sports facility.1
The Government Infrastructure Investment and Coordination Authority (GIICA) had sought to secure the name for the Victoria Park venue as part of a strategy to permanently designate it as "Brisbane Stadium" and thereby reject commercial naming rights arrangements.1 This approach contrasts with the precedent set by Lang Park, which was rebranded as Suncorp Stadium under a commercial sponsorship deal.1 GIICA received the trademark rejection notice and was granted an extension deadline of August 23, which passed last week.1
According to John Swinson, a trademark expert at the University of Queensland, GIICA's ownership of a placeholder logo trademark does not sufficiently protect the "Brisbane Stadium" name itself.1 Swinson noted that trademark protection through extended use is theoretically possible, but this avenue is impractical for a new stadium unable to establish such historical usage.1 Deputy Prime Minister Jarrod Bleijie has not publicly indicated whether the government will accept the permanent naming recommendation or explore selling the naming rights to a commercial sponsor.1
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