美国联邦法院拒绝了司法部要求谷歌出售广告技术业务的申请,转而采取行为补救措施。123美国弗吉尼亚州联邦地方法院法官莱奥尼·布林克玛周三作出裁定,命令谷歌改革其数字广告业务系统,但驳回了政府的分拆提议。3尽管法院已确定谷歌在搜索引擎业务中构成非法垄断,3但拒绝了美国司法部要求其出售在线广告交易所(AdX)的请求。2
法院认定谷歌非法锁定发布商使用其交易所,2但未认定谷歌在广告商工具方面违法。2这项决定采纳了双方提议的大部分行为改变,具体内容将在删除机密信息后公开。1法官的完整意见被密封14天,供各方审查并提议必要的删除。3这是谷歌在一年内第二次从政府的分拆方案中获得缓刑,此前美国司法部要求谷歌出售Chrome浏览器的提议于2024年被另一位联邦法官驳回。3
U.S. District Judge Leonie Brinkema rejected the Department of Justice's demand that Google divest portions of its advertising technology business, opting instead for behavioral remedies to restore competition in markets where Google was found to have illegally monopolized 123. The judge will adopt most of the behavioral changes proposed by both sides, though specific details will remain sealed pending removal of confidential information 1.
The court acknowledged that Google unlawfully locked publishers into using its ad exchange, AdX 2. However, the judge determined that structural separation was not the appropriate remedy, and notably did not find violations in Google's advertiser tools 2. This decision marks the second time in a year that Google has escaped a government-mandated breakup; the Department of Justice's 2024 proposal to force Google to divest its Chrome browser was similarly rejected by another federal judge 3.
The behavioral remedies, which may include restrictions on Google's self-preferencing practices in ad auctions 1, represent a significantly diminished enforcement outcome compared to what regulators sought. Sacha Havas, executive director of the Tech Oversight Project, commented on the decision, stating: "It takes Olympic-level mental gymnastics to find Google engaged in illegal monopolies and then do nothing about it" 3. Google's parent company, Alphabet Inc., maintains a market capitalization of approximately $4.11 trillion, with the company generating nearly $400 billion in annual ad revenue 3.
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