亚马逊宣布为其消费AI服务Alexa for Shopping添加新功能，帮助用户识别虚假邮件和诈骗信息12。用户现可向该AI助手询问接收到的邮件、短信或电话是否真正来自亚马逊2，该功能通过对比亚马逊发送过的每条信息记录来进行验证2。
此举针对一个日益显著的问题——每年有360,000名客户向亚马逊客服咨询接收到的邮件真伪1。该AI系统分析发件人信息、内容、时间和消息元数据等多个维度1，仅在完全确定时才会确认邮件的真实性2。亚马逊此前已推出verify@amazon.com邮箱地址，供用户报告可疑信息1。Alexa for Shopping目前已支持个性化推荐、购物指南、产品概览和购物清单转录等多项功能1。
Amazon has introduced a new scam-detection feature within Alexa for Shopping, enabling users to verify whether emails, text messages, or calls they receive actually originate from the company.12 The feature addresses a significant problem: approximately 360,000 customers contact Amazon customer service annually to inquire about the authenticity of messages they believe may be from the retailer.1
The AI system analyzes messages by comparing them against billions of communications Amazon has previously sent, examining sender information, content, timing, and message metadata to determine whether a communication genuinely comes from Amazon's systems.12 The system will only confirm a message's authenticity when it can establish complete certainty.2 Users can ask Alexa for Shopping whether a received message is legitimate, and the assistant will evaluate it against Amazon's official communication patterns.
This initiative complements Amazon's earlier effort to combat phishing and fraud, which included publishing a verify@amazon.com email address where customers can report suspicious messages.1 Alexa for Shopping already offers several other capabilities, including personalized product recommendations, shopping guides, product overviews, and shopping list transcription.1
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