面对线上购书的冲击，中国实体书店正在经历深刻转变。2025年实体书店在图书零售市场中仅占13.65%1，传统的单纯售书模式已难以适应市场需求。山西太原等地的书店通过创新运营思路，探索出从商业卖场向文化磁场转变的新方向。
山西太原新华书店在8个景区新建特色主题书店1，使书店成为旅游文化的重要节点。跨世纪书城将60%的空间留给阅读区、休闲区和职工书屋1，为读者提供舒适的沉浸式阅读体验。山西图书大厦南宫书店设置了50个青年自习位和"锦鲤自习位"1，满足不同消费者的文化需求。今年7月中国新华书店协会启动的"1小时书店"行动计划，让消费者最快30分钟内即可收到所购图书1，补齐了实体书店相对线上购书的速度短板。这些举措表明，实体书店正通过增加文化体验、推出特色主题书店等方式1，重新定位自身为人文荟萃的文化会客厅，在线上阅读时代寻找到新的生存与发展之路。
Physical bookstores across China are undergoing significant transformation to compete with online book sales. In 2025, brick-and-mortar bookstores accounted for only 13.65% of the national book retail market 1, prompting industry players to reimagine their business models and expand beyond traditional sales functions.
Bookstores in Taiyuan, Shanxi Province are leading this shift by diversifying their offerings and enhancing customer experience. Xinhua Bookstore has established eight specialty-themed bookstores across local scenic areas 1, while Cross-Century Bookstore has allocated 60% of its floor space to reading areas, relaxation zones, and staff libraries 1. The Shanxi Library Tower's Nangong branch has introduced 50 study seats for young readers, including specially designated "lucky koi study seats" 1.
In July, the China Xinhua Bookstore Association launched the "1-Hour Bookstore" action plan, enabling consumers to receive books within 30 minutes at the fastest 1. This initiative represents an industry-wide effort to blend the convenience of online shopping with the experiential appeal of physical locations, positioning bookstores as cultural gathering places that serve community functions.
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