库克时代落幕，特努斯接棒苹果CEO

蒂姆·库克卸任苹果首席执行官，由约翰·特努斯接任 1。库克自2011年8月24日上任以来，将苹果市值从不足3500亿美元增长至4.6万亿美元 1。在其13年领导下，苹果股票涨幅达2258%（含股息基准下为2716%）1。

库克时代的增长深刻改变了苹果的商业结构 1。服务业务从2013财年的160亿美元增长至2025财年的1090亿美元，已占总收入超四分之一 1。同时，公司通过超8400亿美元的股票回购，使流通股数减少约45% 1。然而，分析人士指出库克最大的缺陷在于苹果在人工智能领域的战略不足 1。

具有工程和产品背景的特努斯将在下周的产品发布会上迎来首个重大考验，预计届时将推出可折叠iPhone和其他产品更新 1。这位新任CEO可能带来不同的投资和创新策略 1。

Tim Cook has handed over the role of Chief Executive Officer at Apple to John Ternus, marking the end of an era marked by extraordinary financial expansion tempered by criticism over the company's artificial intelligence strategy.1 Cook assumed the leadership position on August 24, 2011, and during his tenure transformed Apple's market capitalization from less than $350 billion to $4.6 trillion.1 The company's stock price surged 2,258 percent under his watch, or 2,716 percent when accounting for dividends.1

Cook's stewardship was characterized by aggressive capital deployment and business model evolution. Apple's Services segment grew dramatically from $16 billion in fiscal 2013 to $109 billion in fiscal 2025, now representing more than a quarter of total revenue.1 The company repurchased more than $840 billion in stock during this period, reducing the number of shares in circulation by approximately 45 percent.1 However, analysts have identified Cook's limited progress in artificial intelligence as his most significant shortcoming during his 13-year leadership.1

Ternus, who brings engineering and product development expertise to the role, faces an immediate test with an upcoming product announcement.1 His appointment signals a potential shift in investment priorities and strategic direction for the technology giant.