国家中医药管理局查处了"香港大药房"网店的违规营销案件1。调查发现，透骨膏、无湿轻、清肺丸、香脚王等产品实际上是日用品而非药品1，但该店铺却在直播中虚假宣传这些产品具有医疗功效1，违反了《中华人民共和国广告法》第十七条1。
市场监管部门督促相关电商平台整改后，京东、拼多多、小红书、抖音、快手等平台共下架35家违规店铺、3318个违规商品链接和342条违规广告1，并删除46个违规广告素材1。该通报于2026年8月31日发布1。
Authorities have cracked down on the "Hong Kong Pharmacy" online operation for illegally marketing everyday consumer products as medicines with therapeutic benefits. The State Administration of Traditional Chinese Medicine discovered that products such as Tougubi Cream, Wuwushi Light, Qingfei Pills, and Xiangjiaowan were classified as daily-use items rather than pharmaceuticals, yet were promoted through livestreams with false claims of medical efficacy 1.
Following investigation and market regulator enforcement orders, five major e-commerce platforms took coordinated action to remove violations from their services 1. Across JD.com, Pinduoduo, Little Red Book, Douyin, and Kuaishou, a total of 35 unauthorized storefronts were removed, along with 3,318 product listings and 342 prohibited advertisements 1. The enforcement notice was issued on August 31, 2026, citing violations of Article 17 of the Advertising Law of the People's Republic of China 1.
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