苹果公司于9月1日完成管理层交接，约翰·特努斯正式接任首席执行官一职，蒂姆·库克转任执行主席1。特努斯在就职首日向员工发送内部备忘录，透露公司将于下周举行一场规模巨大的新品发布会1。他在信中表示这次发布"必将惊艳四座"1。
苹果官方确认发布会将于当地时间9月9日举行（北京时间9月10日凌晨1点），主题为"惊喜闪耀"1。此次发布会预计将推出iPhone 18 Pro/Max系列以及Ultra系列折叠屏新机1。特努斯自2001年加入苹果，在升任CEO前担任硬件工程高级副总裁1。
Apple announced a leadership transition on September 1st, with John Tenuis taking over as Chief Executive Officer from Tim Cook, who has assumed the role of Executive Chairman 1. In his first memo to employees, Tenuis signaled that the company is preparing for a significant product unveiling, stating that "next week we will have a massive launch that will absolutely blow people away" 1.
The company has officially confirmed that its autumn event will take place on September 9th local time, corresponding to September 10th at 1:00 AM Beijing time 1. The event, themed "Surprise and Shine," is expected to feature the unveiling of the iPhone 18 Pro and Max models, as well as a new Ultra series foldable device 1. Tenuis, who joined Apple in 2001 and has served as Senior Vice President of Hardware Engineering since 2021, is beginning his tenure as CEO with this major product announcement 1.
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