苹果新CEO约翰·特努斯上任，将AI战略列为首要任务

约翰·特努斯于9月1日正式接任苹果首席执行官，接替蒂姆·库克长达15年的任期135。库克将转任董事会执行主席，继续负责全球政策沟通事务7。特努斯在苹果任职23年，曾主导iPad、AirPods、iPhone、Mac和Apple Watch等多款核心产品的硬件研发工作7。

库克在卸任信中表示："这个地方证明了文化战胜一切。我们相信我们所构建的东西很重要"2。在其15年领导下，苹果股价上涨超过2000%，售出超31亿部iPhone15。作为苹果自1997年以来的第三位CEO15，特努斯面临的核心挑战是重塑公司的人工智能战略15。

特努斯将于9月9日在"Surprise and Shine"秋季发布会上首次以CEO身份亮相15，预计推出苹果首款折叠屏iPhone和新版AI驱动的Siri15。为应对AI领域的竞争，苹果已于2024年与OpenAI达成协议整合ChatGPT，并与谷歌签署协议使用Gemini模型15。然而，苹果与OpenAI之间因贸易秘密纠纷相互起诉15。IDC数据与分析副总裁弗朗西斯科·杰罗尼莫表示："AI可能是苹果最重要的技术，因为它要么帮助苹果保持高位，要么造成巨大挑战"1。

John Ternus has assumed the role of Apple's chief executive officer, replacing Tim Cook after 15 years in the position 135. Ternus, who has spent 23 years at Apple and previously led the company's hardware engineering efforts 7, becomes Apple's third CEO since 1997 15. Cook will transition to executive chairman of the board 27, continuing to manage global policy communications 7. During Cook's tenure, which began in 2011 following Steve Jobs's departure 45, Apple's stock price increased by more than 2,000 percent and the company sold more than 3.1 billion iPhones 15.

Artificial intelligence stands as a central priority for Ternus's leadership. Apple established an agreement with OpenAI in 2024 to integrate ChatGPT technology 15, and has also reached an accord with Google to utilize the Gemini model 1. However, the companies have faced trade secret disputes in recent years 15. According to Francisco Jeronimo, vice president of data and analytics at IDC, "AI may be the most important technology for Apple, as it will either help the company maintain its position or create enormous challenges" 15.

Ternus will make his debut as CEO at Apple's autumn product event on September 9, branded "Surprise and Shine," where the company is expected to introduce its first foldable iPhone and a redesigned AI-powered Siri assistant 15. The leadership transition also includes the appointment of Johnnie Srouji as Apple's new chief hardware officer 6.