美国联邦贸易委员会与22个州联合对亚马逊提起诉讼，指控该公司通过操纵在线广告拍卖机制向超过100万广告客户非法收取过高费用1。诉讼声称自2019年以来，亚马逊涉嫌骗取约200亿美元1。根据起诉方指控，亚马逊在赞助产品广告的第二价格拍卖中采取了秘密手段，在约80%的情况下向广告商收取其最高出价，而非按照第二价格拍卖的标准收取次高价加一分1。
亚马逊对这些指控予以强烈否认，主张起诉方对其定价方法存在理解偏差1。公司提出的数据显示，从2019年至2025年间，平均竞价已下降50%，且约92%的广告交易并未以最高出价成交1。此案宣布后，亚马逊股价下跌2.5%1。该公司去年刚与美国联邦贸易委员会就Prime订阅欺诈案达成和解，赔偿25亿美元1。
The Federal Trade Commission and 22 US states have filed a lawsuit against Amazon, alleging the company manipulated its online advertising auction system to overcharge more than one million advertisers 1. The alleged scheme involves approximately $20 billion in inflated charges dating back to 2019 1.
According to the complaint, Amazon secretly raised ad costs through its sponsored products advertising auction by charging the highest bid price instead of the standard second-price auction mechanism 1. The FTC and state attorneys general claim that in roughly 80 percent of cases, Amazon charged advertisers their maximum bid rather than the second-highest bid plus one cent 1.
Amazon has strongly denied the allegations, stating that the accusations are based on a misunderstanding 1. The company presented its own data, noting that average bids from 2019 to 2025 declined by 50 percent and that approximately 92 percent of advertisements did not sell at the highest bid price 1.
Following the announcement of the new litigation, Amazon's stock price fell 2.5 percent 1. The lawsuit comes after Amazon's previous settlement with the FTC over Prime subscription fraud charges, which resulted in a $2.5 billion payment 1.
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