欧盟委员会依据《数字服务法》（DSA）对阿里巴巴旗下的在线零售平台速卖通（AliExpress）处以5.5亿欧元（约6.29亿美元）的罚款，这是该法律实施以来开出的最高金额罚单[1][2]。欧盟方面指出，速卖通未能有效阻止不安全及假冒商品的销售，且其内部风险评估机制存在严重缺陷[1][2]。
欧盟执行副主席亨娜·维尔库宁（Henna Virkkunen）强调：“规模不是借口；风险必须被系统地识别和解决。”[1][2] 调查揭示，速卖通在合规审查、风险识别及下架有害商品（如非法服装和化妆品）方面存在不足，且违规行为持续至至少2025年6月[1][2]。作为处罚的一部分，速卖通必须在10月20日前向欧盟提交整改行动计划[2]。
针对这一决定，速卖通表示该罚款“不成比例”，并宣布将提出上诉[1]。平台同时承诺正在审查该决定并提交整改方案[2]。速卖通是欧盟最大的中国在线零售商，拥有1.93亿用户；其母公司阿里巴巴去年的营收为1220亿欧元[1]。值得注意的是，阿里巴巴此前已同意支付6亿美元以解决美国政府的相关指控[2]。
The European Commission has levied a record fine of €550 million against Chinese online retailer AliExpress for its failure to effectively prevent the sale of illegal and counterfeit goods on its platform [1][2]. This penalty, issued under the EU’s Digital Services Act (DSA), represents the largest fine ever imposed under this regulatory framework [1][2].
The European Commission determined that AliExpress failed to adequately mitigate risks associated with unsafe clothing, cosmetics, and other harmful products [1]. The investigation revealed serious deficiencies in the platform's compliance reviews, risk identification processes, and mechanisms for removing illegal items [1]. These violations persisted until at least June 2025 [2].
EU Executive Vice President Henna Virkkunen emphasized the strictness of the enforcement, stating, "Size is no excuse; risks must be systematically identified and addressed" [1][2]. As part of the ruling, AliExpress is required to submit a corrective action plan by October 20 [2].
AliExpress has strongly contested the decision, describing the fine as "disproportionate" and announcing its intention to appeal [1]. The company stated that it is reviewing the decision and remains committed to submitting the necessary整改 (rectification) plans [2].
The ruling highlights significant regulatory scrutiny for AliExpress, which operates as the largest Chinese online retailer in the EU with 193 million users [1]. This penalty comes shortly after Alibaba Group, AliExpress’s parent company, agreed to pay $600 million to resolve separate allegations brought by the U.S. government [2].