美国零售商Target于周一将一款儿童万圣节服装下架并道歉，称其“具有冒犯性，不应上架” 1。该服装名为“Kids’ Glows Under Blacklight Circus Clown Halloween costume”，为橙黑配色马戏团小丑服，配有手套、礼帽和大牙笑脸面具 1。批评者称，该服装及宣传图中黑人儿童模特形象令人联想到吉姆·克劳时代的种族主义杂耍秀刻板印象 1。
此次活动发生在Target此前因取消多元化、公平与包容（DEI）项目而引发全国性抵制之后 1。Target在2025年1月结束了为期三年的DEI项目，停止向人权战线等外部组织报告，并以“Belonging”战略取代 1。此前由明尼苏达民权活动家发起的全国性抵制导致Target股价下跌33%，市值蒸发超过200亿美元 1。抵制组织者Nekima Levy Armstrong表示，除非Target恢复DEI承诺，否则抵制“从未结束” 1。佐治亚州牧师Jamal Bryant曾领导去年为期40天的“Target Fast”抵制活动，批评Target决策层缺乏企业多样性 1。
Target近期业绩与股价有所回升，今年股价上涨约63% 1。其股价8月21日收于165.44美元创52周新高，8月24日收于169.89美元，8月25日收于163.47美元，较前一交易日下跌3.78% 1。Target宣布2026年计划投资20亿美元，其中10亿美元为额外运营投资 1。此外，公司计划今年新开30多家门店，到2035年新开300家门店，同时改造130多家全店 1。
Target has removed a children's Halloween costume from its shelves and issued an apology after facing severe social media criticism for its racist "minstrel show" features 1. The retailer pulled the "Kids’ Glows Under Blacklight Circus Clown Halloween costume," an orange and black circus clown outfit that included gloves, a top hat, and a big-toothed smiley face mask, acknowledging on Monday that the item was "offensive and should not have been listed" 1. Critics condemned the costume and its promotional images featuring Black child models, arguing that they evoked racist minstrel show stereotypes from the Jim Crow era 1.
This controversy emerges after Target concluded its three-year Diversity, Equity, and Inclusion (DEI) program in January 2025, replacing it with a "Belonging" strategy and halting reports to external organizations like the Human Rights Campaign 1. The decision to end the DEI initiative previously triggered a national boycott led by Minnesota civil rights activists, which drove the company's stock down by 33% and erased over $20 billion in market value 1. Target's stock has risen approximately 63% this year, hitting a 52-week high of $165.44 on August 21 and reaching $169.89 on August 24, before closing at $163.47 on August 25, down 3.78% from the previous trading day 1. However, boycott organizer Nekima Levy Armstrong stated that the boycott "never ended" unless Target restores its DEI commitments 1. Additionally, Georgia Pastor Jamal Bryant, who led a 40-day "Target Fast" boycott last year, criticized the corporation's lack of corporate diversity in its decision-making ranks 1. Meanwhile, Target announced plans to invest $2 billion in 2026, including $1 billion in additional operational investment, and plans to open over 30 new stores this year, 300 new stores by 2035, and remodel over 130 existing stores 1.
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