根据美国监管组织Tech Transparency Project的报告，Meta在澳大利亚向拥有约300万粉丝的家长类影响者支付费用，推广其青少年安全产品，以对抗政府的16岁以下社交媒体禁令1。2025年7月，Meta在悉尼海港举办了"Instagram安全营"活动，邀请数十名影响者参加，向他们介绍反对该立法的论据1。参与活动的另一批影响者则拥有约120万粉丝1。部分参与者在社交媒体上使用了#instagramteenaccounts、#instagrampartner、#MetaPartner等标签1。
该禁令预计将于2025年12月10日生效1。Meta儿童安全政策主管Ravi Sinha表示，"我们担心...将青少年推向更不安全的地方"1。Washington Post曾在该活动两个月前发布报告，指控Instagram的Teen Accounts功能存在失效问题1。澳大利亚竞争与消费者委员会已警告称，误导性代言可能面临高达250万澳元的罚款1。
Meta has engaged paid influencers in Australia to promote its youth safety features and counter government efforts to restrict social media access for under-16s, according to a report by the Tech Transparency Project cited by regulators.1 In July 2025, the company hosted an "Instagram Safety Camp" event at Sydney Harbour, where dozens of influencers were presented with arguments against proposed legislation banning social media use by minors.1 Four influencers participating in the campaign collectively reached approximately 3 million followers, while a second group commanded around 1.2 million followers combined.1
The initiative represents Meta's strategy to directly persuade parents that Instagram is safe for teenagers through paid endorsements.1 Some influencers used hashtags including #instagramteenaccounts, #instagrampartner, and #MetaPartner to identify their involvement.1 The ban is scheduled to take effect on December 10, 2025.1 Ravi Sinha, Meta's head of child safety policy, stated: "We are concerned...pushing young people to less safe places."1
Regulatory scrutiny has accompanied the campaign. The Australian Competition and Consumer Commission has warned that misleading endorsements could result in fines up to 2.5 million Australian dollars.1 The timing of Meta's influencer outreach followed a Washington Post report released two months before the Safety Camp event that alleged flaws in Instagram's Teen Accounts feature.1
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