居住在英国斯托克-on-特伦特市的日本女性Yuri Kawakami-Shotton创办了Peak and Pottery Tours，在斯波德博物馆向日本游客介绍英国陶艺区的文化和工艺[1]。她的推广工作受到一则关于陶艺企业困难的BBC新闻报道启发[1]，旨在重振当地陶艺产业的国际知名度。
这项推广措施为当地企业带来了显著成效。2023年，The Rabbit Hole Tea Room在日本日本桥举办的快闪活动中，日均司康饼销售量从数百件增至2000件[1]。日本游客对英国陶艺制品和Spode等英国品牌表现出强烈兴趣[1]。斯波德博物馆经理Michael Escolme对其贡献给予认可，称她是"宝贵的团队成员"[1]。
Yuri Kawakami-Shotton, a Japan-based advocate for England's ceramics heritage, has become instrumental in introducing the Stoke-on-Trent pottery region to Japanese visitors through her business Peak and Pottery Tours.[1] Operating from the Spode Museum, she guides Japanese tourists through the area's rich pottery traditions and has generated substantial interest in British ceramic brands among her clientele.[1]
Kawakami-Shotton's promotional efforts have yielded tangible commercial benefits for local businesses. The Rabbit Hole Tea Room, which participated in a pop-up event in Tokyo's Nihonbashi district in 2023, saw daily scone sales surge from hundreds to 2,000 units during the activation, demonstrating the appetite among Japanese consumers for British pottery-related products and experiences.[1] Her work has earned recognition from museum leadership; Michael Escolme, the museum manager, described her as a "valued team member."[1]
The initiative emerged from Kawakami-Shotton's response to industry challenges she had learned about through media coverage of pottery enterprise closures.[1] Her efforts have successfully positioned Stoke-on-Trent's heritage and contemporary ceramic offerings as an appealing destination for Japanese travelers seeking authentic British cultural and commercial experiences.[1]