数字营销公司Hallam的研究揭示了一个公共卫生隐患：AI生成的虚假医生账号在TikTok上大规模传播错误的医疗建议[1]。该研究分析了1,198个视频，发现AI生成内容占TikTok热门健康相关视频的40%，在某些搜索词如"health tips"中甚至占比达84%[1]。这些由AI生成的医生和健康视频平均获得250万次浏览量[1]。
这些虚假医疗内容包含多种已被证伪的神话和危险偏方[1]。其中声称微波炉加热塑料、使用止汗剂、手机放在床边会导致癌症[1]。更具误导性的是所谓民间偏方，如可口可乐混合洋葱作为止痛剂，以及虚假产品"Hyalethinap Plus Pro Max"被宣传为抗衰老解决方案[1]。
英国医疗机构对此表示严重关切。英国医学协会副主席Dr Emma Runswick称，"像TikTok这样的平台必须采取更多行动来阻止危险虚假医疗建议的增加"[1]。NHS England医学主任Prof Frankie Swords表示，许多临床医生报告患者因这些虚假建议而感到担忧和困惑[1]。2023年Savanta民调显示，约五分之一的英国成年人使用社交媒体获取健康信息[1]。TikTok平台则声称已采取措施移除有害健康虚假信息[1]。
Research has uncovered a significant public health threat posed by artificially generated doctor accounts on TikTok, which are disseminating false medical advice to millions of viewers.[1] According to an analysis of 1,198 videos conducted by digital marketing company Hallam, AI-generated content accounts for 40% of trending health-related videos on the platform, with some search terms such as "health tips" showing AI-generated or AI-assisted content comprising as much as 84% of results.[1] Videos featuring fake doctors and health guidance average 2.5 million views each.[1]
The false health recommendations documented include a range of debunked claims and dangerous remedies, such as assertions that microwave-heated plastic, antiperspirant use, and keeping mobile phones beside beds cause cancer.[1] Other fraudulent advice promoted on the platform includes using Coca-Cola mixed with onions as a painkiller and a non-existent product called "Hyalethinap Plus Pro Max" marketed as an anti-aging solution.[1]
Health authorities and medical organizations have responded with urgent concern. Dr Emma Runswick, deputy chair of the British Medical Association, stated that "Platforms like TikTok must do more to stop the rise of dangerous fake medical advice."[1] Prof Frankie Swords, medical director of NHS England, reported that many clinicians have received accounts from patients expressing worry and confusion stemming from exposure to such false information.[1] A 2023 Savanta poll found that approximately one in five British adults rely on social media for health information, underscoring the potential reach and impact of such misinformation.[1]