法国奢侈品牌路易威登（LV）将厦门一处房地产建案的开发商和物业公司告上法庭[1]，指该社区公共区域大量使用与LV注册商标高度近似的四叶雕花装饰，涉嫌攀附品牌知名度[1]。LV要求法院判令拆除、替换社区内所有侵权雕花装饰，并赔付经济损失与维权合理费用[1]。
开发商对此提出抗辩，称花纹设计源自中国传统"宝相花"及"柿蒂纹"，属于中式园林通用装饰，不构成商标侵权[1]。该案将于8月10日开庭[1]。这是LV首次将商标维权延伸至地产建筑领域[1]。
此前，6月底江苏省苏州市法院判决茉莉奶白商标侵权案，茉莉奶白需赔偿LV人民币逾1030万元[1]。
French luxury brand Louis Vuitton has filed a lawsuit against the developer and property management company of a residential project in Xiamen, alleging that decorative four-leaf floral motifs used extensively in the community's public areas closely resemble LV's registered trademark and constitute brand infringement [1]. The developer has countered that the floral pattern design originates from traditional Chinese "precious flower" and "persimmon calyx" motifs, which are common decorative elements in Chinese garden design and do not constitute trademark infringement [1].
LV is seeking court orders to remove and replace all infringing floral decorations throughout the community, along with compensation for economic losses and reasonable enforcement costs [1]. The case marks the first time LV has extended its trademark protection efforts into the real estate and construction sector [1]. The hearing is scheduled for August 10 [1].
This lawsuit follows a June ruling by the Suzhou Intermediate People's Court in Jiangsu Province, in which another defendant was ordered to pay LV over 103 million yuan in a separate trademark infringement case involving the "Jasmine Milk White" brand [1].