英国酒吧在世界杯期间实现了显著的销售增长。根据支付提供商Dojo的数据,整个赛事期间酒吧销售额比正常水平高出16%[1]。英格兰队进入半决赛阶段,酒吧共销售了3000万品脱啤酒,带来了额外的1.5亿英镑销售收入[1]。其中,英格兰对墨西哥的凌晨比赛成为销售高峰,该场次的销售额几乎翻倍[1]。
尽管世界杯为酒吧业带来了这一显著提振,但英国酒吧行业整体形势仍面临挑战。英国最大连锁酒店集团Mitchels & Butlers在第三季度的销售持平[1]。与此同时,英国饭店销售在6月同比下降了0.7%[1]。为支持酒吧行业发展,Andy Burnham宣布该行业将获得1亿英镑的援助包,同时业税将削减20%[1]。
British pubs experienced a significant boost in revenue during the World Cup, with the tournament generating an additional £150 million in sales [1]. This surge in takings corresponded to the sale of approximately 30 million pints of beer across the sector during England's run to the semi-finals [1]. The early morning match between England and Mexico proved to be the peak sales period, with takings nearly doubling during this fixture [1].
Data from payment provider Dojo revealed that sales throughout the entire World Cup period ran 16 percent higher than normal [1]. The performance exceeded results from Euro 2024, with industry representatives highlighting the benefits of weekday matches. Andy Burnham announced a £100 million support package for the pub industry, which included a 20 percent business rates reduction [1].