香港电视广播有限公司正式更名为"无线集团有限公司"，中文名称随之调整，英文名称也从"Television Broadcasts Limited"改为"TVB Limited"[1]。这家成立于1965年、1967年启播的电视台进行了重大的品牌升级。
行政主席许涛表示，此次更名反映了公司过去5年改革的成果[1]。他强调"我们不单是一间电视台，而是一间跨媒体娱乐集团"[1]，说明TVB已从单一电视机构转变为多元化运营模式。公司未来的业务拓展方向包括开拓大湾区市场、实现内容多元化、应用AI技术、开发IP衍生产品、推出授权商品、打造沉浸式体验以及布局文旅场景[1]。
Hong Kong's Television Broadcasts Limited has announced its official rebranding as Wireless Group Limited, marking a strategic shift in its corporate identity and business direction [1]. The company's Chinese name has been changed from "电视广播有限公司" to "无线集团有限公司," while its English name now reads "TVB Limited" instead of "Television Broadcasts Limited" [1].
The rebrand reflects the company's evolution over the past five years of transformation, according to Executive Chairman Xu Tao [1]. "We are not merely a television station, but a cross-media entertainment group," Xu stated, signaling the organization's expansion beyond its traditional broadcasting roots into a diversified portfolio [1]. The company plans to broaden its operations into the Greater Bay Area while incorporating content diversification, artificial intelligence technology, intellectual property derivatives, licensed merchandise, immersive experiences, and cultural tourism ventures [1]. The broadcaster, which was established in 1965 and began operations in 1967, seeks to capitalize on its long-standing presence in Hong Kong's media landscape through this organizational repositioning [1].
