市场监管总局对携程集团因滥用市场支配地位实施垄断行为作出行政处罚，罚没款合计51.79亿元[1]。处罚决定包括全额退还强制扣除酒店经营者的订单储备金1.22亿元、没收违法所得16.58亿元、罚款35.21亿元[2][4]。罚款金额按2025年中国境内销售额469.58亿元的7.5%计算[2]。
携程通过"独家合作"和"全网最低价"等手段实施垄断行为[3]。具体而言，携程要求"特牌"酒店进行线上渠道独家合作[4]，同时强制"金牌"和"无牌"酒店提供全网最低价保证，要求其在携程平台的价格至少比美团、飞猪等平台低5%[4]。这些措施通过流量分配机制、平台规则和"调价助手""挂牌通"等技术工具实施[1]，严重限制了酒店经营者的自主定价权和跨平台经营自由[1][3]。违法行为违反《反垄断法》第二十二条第一款第四项、第五项[1]。
携程已表示诚恳接受处罚决定，坚决服从并将推进整改[3]。人民日报称这是中国平台经济领域首起同时采取3种处罚措施的反垄断案件，释放了反垄断、反内卷的强烈信号[2]。
China's State Administration for Market Regulation has issued an administrative penalty totaling 5.179 billion yuan against travel platform Ctrip for abusing its market-dominant position through monopolistic conduct.[1] The penalty comprises a full refund of 122 million yuan in forcibly withheld order reserve funds from hotel operators, confiscation of 1.658 billion yuan in illegal gains, and a fine of 3.521 billion yuan calculated at 7.5 percent of Ctrip's 46.958 billion yuan in domestic sales during 2025.[2][4]
Ctrip implemented monopolistic behavior through two primary mechanisms.[1][3][4] The platform required "premier-tier" hotels to enter into exclusive online partnerships, depriving hotel operators of the freedom to conduct business across multiple platforms.[1][3] Additionally, Ctrip compelled "gold-tier" and unranked hotels to provide "lowest prices across the entire internet," requiring them to offer prices on the Ctrip platform at least 5 percent lower than competing platforms such as Meituan and Fliggy, thereby severely constraining hotels' profit margins and autonomy in pricing decisions.[1][3][4] The company deployed technological tools including "price adjustment assistant" and "listing management" systems to enforce these restrictions, while punitive measures such as traffic limitations, "delisting," and order reserve fund deductions were imposed on non-compliant hotels.[1][4]
The regulator initiated an investigation into Ctrip in January 2025 under China's Anti-Monopoly Law.[3] Ctrip has stated that it "sincerely accepts the administrative penalty decision and will firmly comply," pledging to undertake comprehensive rectification according to regulatory requirements.[3] State media have characterized this as a landmark monopoly enforcement case in China's platform economy sector, signaling a strong commitment to combating monopolistic practices and market distortions.[2]
