大卫·贝克汉姆旗下商业公司DRJB Holdings在2024年实现突破性业绩增长。1该公司收入达1.105亿美元，同比增长20%，税前利润增长46%至6570万美元。1这一显著增长主要源于贝克汉姆在今年美国世界杯期间与多个全球品牌达成的广告合作协议。1
贝克汉姆个人从这些商业活动中获益丰厚，通过股息分配获得约5100万美元（3900万英镑）。1这笔分配反映了他在世界杯期间与联想、麦当劳、美国银行、威瑞森和百事公司旗下乐事等知名品牌的十多项广告活动所产生的收益。1除了常规股息外，公司还支付了6160万美元的特殊股息。1
贝克汉姆于2022年将其商业帝国55%的股份出售给美国集团Authentic Brands，目前持有45%的权益。1Authentic Brands Group首席执行官Corey Salter评价贝克汉姆是"体育、生活方式、娱乐等领域最强大的全球品牌之一"。1
David Beckham's commercial enterprise DRJB Holdings delivered record financial performance in 2024, driven substantially by sponsorship deals surrounding the FIFA World Cup held in the United States that year.1 The company generated revenue of $110.5 million, representing a 20 percent year-on-year increase, while pre-tax profits surged 46 percent to $65.7 million.1 Beckham himself received a dividend distribution of approximately $51 million, equivalent to £39 million, derived from more than a dozen advertising campaigns executed during the World Cup period.1
The heightened commercial activity capitalized on partnerships with major global brands including Lenovo, McDonald's, Bank of America, Verizon, and Lay's, a subsidiary of PepsiCo.1 In addition to the standard dividend payout, the company distributed a special dividend of $61.6 million to shareholders during the year.1 Beckham maintains a 45 percent ownership stake in DRJB Holdings following his 2022 decision to sell a 55 percent share to American investment group Authentic Brands Group.1 According to Corey Salter, chief executive of Authentic Brands Group, Beckham represents "one of the most powerful global brands in sports, lifestyle, and entertainment."1
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