英国国家统计局公布的数据显示，6月零售销售环比增长1%1，远超分析师预期的下降0.3%1。同期年同比增长达4.2%1，远高于预期的2.3%1。
在线销售成为增长的主要驱动力。非店铺零售商（主要为在线企业）6月销售增长4.4%1，在线销售占比已达自2021年春季以来的最高水平1。
热浪天气对消费支出产生显著拉动作用。温暖天气推高了空调、户外产品和服装的需求1。服装和鞋类零售商销售增长1.9%1，创自9月以来最大涨幅1。此外，世界杯相关支出也助力提升了销售表现1。
分析人士认为，多重因素共同支撑了6月的零售业表现。业内人士指出，互联网零售商表现优异，在线销售比例创冠状病毒限制解除后新高1，零售商在温暖天气、促销和世界杯热情的共同作用下释放了消费支出1。
Britain's retail sector experienced stronger-than-expected growth in June, driven by warm weather and surging online activity, according to data released by the UK's Office for National Statistics 1.
Monthly retail sales rose 1 percent, significantly outperforming the analyst forecast of a 0.3 percent decline 1. Year-on-year sales growth reached 4.2 percent, more than double the predicted 2.3 percent increase 1.
Online sales reached their highest proportion since spring 2021, following the easing of coronavirus restrictions 1. Non-store retailers, which are predominantly online businesses, saw sales growth of 4.4 percent in June 1. Clothing and footwear retailers reported a 1.9 percent sales increase, marking their largest monthly gain since September 1.
The surge was fueled by multiple factors. The heatwave boosted demand for air conditioning units, outdoor goods, and summer clothing 1. Additionally, World Cup-related spending contributed to the overall sales lift 1.
According to market observers, internet retailers performed particularly well during the period 1. One analyst noted that "warm weather, promotions and World Cup enthusiasm helped release consumer spending" 1.
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