6月，广东揭阳4名14岁以下男孩虐杀流浪狗王王及其三只幼崽的视频在中国网络激起愤怒[1]。尽管当局以保护未成年人为由删除了相关内容，但舆论仍然扩散开来[1]。
涉事男孩不面临刑事指控，而是被送入"专门学校"[1]。这一处理结果引发中国动物爱好者将维权行动转向线下和海外平台[1]。
为扩大影响力，倡导者们在国际位置投放广告。纽约时代广场的数字屏幕每35分钟显示王王的照片[1]。台湾一名女性CK花费新台币30000元（930美元）在台北101附近投放广告牌[1]。这些活动通过多语言传播等方式持续呼吁立法保护动物[1]。
国际动物保护组织已收到来自世界各地的100多份相关报告[1]。目前，中国尚无专门的动物虐待法律[1]。
A June incident in Jieyang, Guangdong Province involving four boys under 14 years old killing a stray dog named Wang Wang and its three puppies triggered widespread public outrage online, prompting Chinese authorities to remove related content on grounds of protecting minors [1]. Despite the censorship effort, the controversy continued to spread, driving animal rights advocates to redirect their activism offline and internationally [1].
Rather than accepting the official response—which resulted in the boys being sent to "specialized schools" without facing criminal charges [1]—Chinese animal lovers have mounted an unprecedented campaign abroad. They purchased digital billboard space in New York's Times Square, where Wang Wang's photograph appears every 35 minutes [1]. A Taiwanese woman named CK spent New Taiwan Dollar 30,000 (USD 930) to display advertisements near Taipei 101 [1].
The movement reflects frustration with China's legal framework, which currently lacks dedicated animal cruelty legislation [1]. International animal protection organizations have received over 100 reports from around the world related to this case, indicating the campaign's global reach [1]. The activists' shift toward multilingual outreach and foreign platforms demonstrates how digital censorship can paradoxically amplify grassroots movements by driving them into new channels beyond government control [1].