Madonna、Justin Bieber、BTS和Shakira等艺人在世界杯首场中场表演中进行了11分钟的联合演出[1]。根据Luminate数据分析，这场演出对参演艺人的音乐流媒体表现产生了显著拉动效应。
Justin Bieber的《Everything Hallelujah》全球流媒体播放量增长最快，从表演前的592,000次增至1.25百万次，增幅达110%[1]。Madonna的《Music》流媒体播放量从193,000次增至321,000次，增长66%[1]。BTS的《Dynamite》从2.14百万次增至3.05百万次，增长43%[1]。Shakira与Burna Boy合作的《Dai Dai》全球流媒体播放量增长24%，从14.78百万次增至18.27百万次，其中美国地区的增长更为显著，达52%[1]。
上述数据对比了表演前两天与表演当天及次日的流媒体播放情况[1]。本次中场表演举办地点为纽约外围[1]。
A joint 11-minute halftime performance featuring Madonna, Justin Bieber, BTS, and Shakira at the World Cup generated significant streaming gains for the featured artists [1]. The performance took place on Sunday outside New York [1].
Analysis of streaming data revealed that Justin Bieber's "Everything Hallelujah" experienced the largest proportional growth, with global streams jumping 110% from 592,000 to 1.25 million [1]. Madonna's "Music" saw a 66% increase, climbing from 193,000 to 321,000 streams globally [1]. BTS's "Dynamite" grew 43%, rising from 2.14 million to 3.05 million streams [1].
Shakira and Burna Boy's collaborative track "Dai Dai" also benefited from the exposure, with global streams increasing 24% from 14.78 million to 18.27 million [1]. The song saw even stronger growth in the United States, where streams jumped 52% [1].
The streaming increases were measured by comparing data from the two days before the performance—Friday and Saturday—against the performance day and the following day, Sunday and Monday [1].